Innovative Methods in Consumer Research
8th International MAPP Workshop on Consumer Behaviour and Food Marketing
Hotel Kongebrogaarden, Middelfart, Denmark, May 4-5, 2010
Consumer researchers use increasingly sophisticated methods. Some of these provide richer information, some provide more "objective" information and others aim to discover complex structures.How useful are these methods in practice? Do they really lead to improved understanding and prediction of consumer behaviour? And what are the challenges facing the prospective user?
The annual MAPP workshop is a relatively intimate forum, limited to 30 participants. Researchers from academia and industry present innovative research, meet future collaborators and discuss the latest ideas.
The workshop was held at Hotel Kongebrogaarden in Middelfart.Participants arrived on May 4 for a joint dinner and networking and the workshop itself took place on May 5.
Professors Klaus G. Grunert and Joachim Scholderer and communications manager Julia Rolsted Stacey were responsible for the workshop programme.